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Wirtschaftsinformatik 1
Wirtschaftsinformatik 1
Prof. Dr. Kathrin M. Möslein

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  2. / Does mass customisation pay? An economic approach to evaluate customer integration

Does mass customisation pay? An economic approach to evaluate customer integration

TitleDoes mass customisation pay? An economic approach to evaluate customer integration
Publication Type03. Journal Papers
Year of Publication2004
AuthorsPiller, F. T., Möslein K. M., & Stotko C M.
JournalInternational Journal of Production Planning and Control (IJPPC)
Volume15
Pagination435-444

Attachments: 

PDF icon Piller_Moeslein_Stotko_PPC_2004_Does_Mass_Customization_Pay.pdf
Prof. Dr. Kathrin M. Möslein
Friedrich-Alexander-Universität Erlangen-Nürnberg
Lehrstuhl für Wirtschaftsinformatik,
insb. Innovation und Wertschöpfung
Lange Gasse 20
90403 Nürnberg
Office Manager: Monika Hanisch
monika.hanisch (at) fau.de
Tel: +49 (0) 911 5302-284
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