| Title | Does mass customisation pay? An economic approach to evaluate customer integration |
| Publication Type | 03. Journal Papers |
| Year of Publication | 2004 |
| Authors | Piller, F. T., Möslein K. M., & Stotko C M. |
| Journal | International Journal of Production Planning and Control (IJPPC) |
| Volume | 15 |
| Pagination | 435-444 |
